Three days after the attack on 9/11, Rick walked the streets of Manhattan with his daughters, and was taken by the makeshift shrines that sprung up in front of the firehouses. Days later, he conceived of a book that would pay homage to the 343 brave firefighters who were lost. With the help of a dedicated group within Ogilvy, hundreds of professional photographers and publishing support from American Express; "Brotherhood", a coffee table book, went on sale December 7th 2001. It raised over 2.5 million dollars that went directly to the families of the fallen. The book's success inspired an exhibit at the New York Historical Society Museum, as well as the documentary "Brotherhood, Life in the FDNY", produced by Radicalmedia. For his contributions, Rick was named an Honorary FDNY Deputy Fire Chief in 2002.