Throughout his 30 years in the advertising business as well as the Director of the VCU Brandcenter, Rick has always been interested in the path people took to find their passion; who inspired them, how did they stay inspired and what did they do to inspire those around them. So in 2014, Rick in partnership with the ADC, conceived and produced a film series called “Inspiration” highlighting creative giants. The first three included Advertising legend Lee Clow, world famous graphic designer Ivan Chermayeff and renowned architect Clive Wilkinson. Now created in partnership with The Advertising Club / International Andy's, in 2016 advertising icons Sir John Hegarty and Keith Reinhard have been added and in 2017  Mary Wells, Tom Burrell, Dan Wieden, David Kennedy, George Lois and Bob Greenberg.