Throughout his 30 years in the advertising business as well as the Director of the VCU Brandcenter, Rick has always been interested in the path people took to find their passion; who inspired them, how did they stay inspired and what did they do to inspire those around them. So in 2014, Rick in partnership with the ADC, conceived and produced a film series called “Inspiration” highlighting creative giants. The first three included Advertising legend Lee Clow, world famous graphic designer Ivan Chermayeff and renowned architect Clive Wilkinson. Now created in partnership with The Advertising Club / International Andy's, icons Sir John Hegarty, Keith Reinhard, Tom Burrell, David Kennedy, George Lois and Carol Williams have been added. Interviewed and waiting to be edited are Jimmy Smith, Susan Hoffman, Jeff Goodby, Rich Silverstein, Bob Greenberg, David Droga and Dan Wieden.