In 2003, at the top of his career as Co-President, Chief Creative Officer of Ogilvy North America, Rick stepped down to become the Director of the VCU Adcenter. When he began, the school was considered a portfolio school, but Rick was determined to create a graduate program where creatives and MBA's worked together in collaboration. Under his leadership, the school added three new tracks, new faculty, doubled in size, continually changed its curriculum, became housed under the School of Business and changed it's name from the Adcenter to the Brandcenter. In addition, Rick was the force behind the school's move from a cramped office space to a state of the art, creatively driven building with open architecture, designed by world renowned architect Clive Wilkinson. Rick's leadership and vision paid off in 2012 when, as he retired, the Brandcenter was named the "Most Innovative Business School in the World".
For 9 years during Advertising Week, Rick led Operation Inspire, a program designed to introduce inner-city high school students to career opportunities available in marketing communications. From that experience, Rick conceived, found funding for and helped produce "Pursuit of Passion, Diversity in Advertising".